The Creative Strategist is a cross-functional thinker responsible for conceptualizing, developing, and overseeing high-performing paid social creative, primarily for Meta platforms (Facebook & Instagram). You sit at the intersection of performance data, cultural insight, and creative ideation, working closely with the Media Buyer, in-house designers, video editors, and clients.
You are the creative lead on your assigned accounts, owning everything from initial strategy to post-launch analysis and iteration. This role requires a combination of creative direction, strategic thinking, storytelling, and a deep understanding of ad platform best practices. 🧠 Creative Strategy & Ideation Develop creative strategies tailored to client objectives and target audiences Lead ideation sessions to generate performance-driven ad concepts (hook, format, message) Craft compelling messaging angles aligned with each stage of the buyer journey Use audience research and performance data to guide creative decisions ✅ Key Responsibilities 📝 Brief Writing & Production Oversight Write detailed, actionable creative briefs for static and video ads using internal SOPs Brief internal editors/designers and freelancers using ClickUp, GDrive, and Loom Manage creative timelines and ensure timely delivery of all assets Provide visual references and ensure clarity on tone, offer, and brand guidelines Review WIPs and final assets, ensuring creative quality and Meta compliance 🗣️ Client Communication Serve as creative POC for assigned client accounts Deliver weekly updates on creative performance, testing insights, and planned iterations Communicate feedback and creative recommendations clearly via Slack, and live calls Present new angles and concepts with rationale backed by data and brand fit 🤝 Collaboration with Media Buyer Partner with media buyer to analyze creative performance (CTR, ROAS, Thumbstop Rate, etc.) Align on testing priorities and iterate creative based on results Discuss trends, audience breakdowns, and opportunities for new angles 🌟 Creative Quality & Innovation Stay current with platform trends, ad formats, and best practices Ensure every asset meets visual, messaging, and performance quality standards Maintain a high bar for storytelling, clarity, and brand alignment across all outputs Identify fatigue signals and lead proactive refresh planning 📁 Asset Library & Documentation Organize and tag creatives by format, angle, and performance level Track brief-to-performance learnings to inform future strategy Contribute to the team knowledge base with prompt templates, swipe files, and successful iterations 🧰 Required Skills & Qualifications -2–4+ years in a creative strategy, performance marketing, or branded content role -Deep knowledge of Meta platforms, placements, and creative best practices -Strong understanding of creative metrics and how to interpret them (CTR, CVR, ROAS, etc.) -Experience writing creative briefs and managing video or design production cycles -Exceptional communication and storytelling skills—visually and verbally -Comfortable managing multiple projects, timelines, and stakeholders at once -Proficient in Google Workspace, ClickUp, Slack, Loom, and Meta Ads Library 💡 Soft Skills & Culture Fit -Self-starter with high creative and analytical instincts -Strong attention to detail and process ownership -Thrives in a fast-paced, remote-first environment -Collaborative, feedback-friendly, and open to testing & learning -Proactive communicator who anticipates roadblocks and solves them early 📊 Success Benchmarks Brief accuracy and effectiveness (measured by low revision rate and alignment with output) Creative hit rate (number of top-performing assets generated per quarter) On-time delivery of briefs and reviews Client satisfaction and clarity of communication Contribution to creative innovation and internal systems
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